New digital advertising network set to be installed across SEQ public transport
  Richard Youl

This story states that trams will be included in this proposed rollout but already they have display screens which advise anticipated arrival time at the next few stops and the terminus. The tram stops also show a real-time display of when the next 2 trams are due. Logan buses have something similar on the buses.

What really is lacking is anything like Melbourne’s tram tracker which does make getting around quite well informed.


New digital advertising network set to be installed across SEQ public transport
Felicity CaldwellMarch 12, 2019 — 10.06pm
New digital screens displaying advertising and real-time cancellations could be rolled out on buses, trains, bus shelters and next to major roads across south-east Queensland.

Transport and Main Roads has begun a market sounding process to gauge interest in its "digital messaging network project".

New digital screens could display up-to-date cancellations and advertising inside Brisbane buses.Harrison Saragossi
It would involve the installation of digital screens, which for the successful tenderer would provide an opportunity to "access an exclusive large-scale commercial advertising platform, on multiple modes of transport and road corridors across south-east Queensland".

TMR envisaged the networked system could include real-time timetables and route delays, free wi-fi, mobile charging points and emergency messaging.

"[Customers] want to access real-time information 'in the moment' at public transport stops or station, especially when disruptions occur on the network or services are cancelled," a tender reads.

Phase one would include the Gold Coast light rail's stations and screens inside trams, existing static billboards on the M1 between Brisbane and the Gold Coast and using the MyTransLink app.

Later phases may include the South East Busway, Brisbane Metro, selected bus shelters, park 'n' rides and bus interchanges, on-board screens on bus services, internal screens in Queensland Rail's New Generation Rollingstock trains and state-controlled road corridors.

It could also potentially feature the "collection and right to use customer data", while TMR would get a slice of the revenue raised from commercial advertising.

A TMR spokesman said the digital network could deliver real-time information to customers.

"For example, public transport users could be advised via messages on these screens of delays to services due to severe weather," he said.

"Ideally, the digital network will be funded and managed by the private sector.

"It is anticipated that users will have an option to opt in/ out of data collecting services."

The market sounding process is open until April 2.

Brisbane City Council already uses advertising "skins" on the outside of the city's buses, which last year generated more than $4 million in revenue.

Felicity Caldwell is state political reporter at the Brisbane Times