Re: Yarra Trams on Twitter: "Get ready Melbourne. Tram Coach has arrived - he's the trainer you didn't even know you needed!
  Mal Rowe

On 26/11/2017 9:03 AM, Richard Youltressteleg@... [TramsDownUnder] wrote:
>

> Yarra has launched a video to encourage passengers to hang on for dear life while riding. To see what I think is a great turn-off video, click onto the arrow on the aerial view photo. Elsewhere you you can find a lot of comments from less-than-impressed people.

>

> https://mobile.twitter.com/yarratrams/status/932179198558564352

>

Here's the leaflet that goes with the campaign.

I assume that the idea is that grandparents (like me) take one for the grandkids (for the stickers)  ... and perhaps read it themselves.

Mal Rowe - who guesses the agency could not work out how to work a rhinocerous inside the tram into the campaign

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